Casey Joe Hinds

Mom &

Content Creator

Hey guys, it’s Casey Joe

Ever since I was 11, I've been obsessed with the magic of beauty and fashion through the lens of a camera. Growing up in Brooklyn, I was taught to hustle hard, stay driven, and always be creative. Now, I'm residing in Atlanta, where I've found my independence and the joy of raising my one-year-old son, Allen.

I've been a certified makeup girlie since 2014, doing it professionally. Going to school for fashion marketing, and playing dress up as a child has taught me to always choose the fun colors and exciting textures—because life is too short for boring looks! My goal is to inspire you to embrace your unique self and unleash that "it girl" or "it mom" energy. Be the one who always brings the wow factor.

In 2018, I was diagnosed with endometriosis , a journey that led me to become a passionate advocate for the community. Alongside my beauty and fashion content, I share feminine health and mental health tips to help others navigate their wellness journeys.

Welcome to my colorful, chaotic yet fun world, where Mean Girls meets Spice Girls, featuring Nicki Minaj (because why not?). Think pink glitz and glam with a splash of New York attitude.

Stick around. It’s always a good time here, and always remember—with no rain, there are no flowers.